Here are two mid-1960s Ginger Ale commercial spots, both of which use the same hipster narrator and Heffner-esque ‘Penthouse After Dark’ tone. The campaign line here is ‘one gulp is for thirst, the other gulps are for kicks’. We are deep in groovy mid-century party-land, with sexy chicks wearing striped pants and looking longingly at our hero narrator to make sure the soft drink she just delivered to him meets with his approval. Or is it that phallic bottle neck that he’s sucking on that’s so riveting to her? The second of the commercials makes reference to a book called ‘Tony Wants A Pony’ but all I can dig up about that one is a book published in 1955 (roughly ten years prior this ad) called ‘A Pony For Tony’ by one William P. Gottlieb. I wonder if Mr. Gottlieb sued when he saw his perfectly innocent children’s story being mocked in a sex-obsessed soda-pop spot?