For a good part of the 1930s and the first part of the 1940s Jack Benny’s radio show sponsor was Jello. Of course, the single-sponsor years required that the name of the program was the product and so the unlikely title became ‘The Jello Program Starring Jack Benny’. What an insult–Jello getting top billing over the greatest radio comedian ever. Just another reason to hate the product which–see previous posts–repulses and yet fascinates me. Above is a nice little mini-playlet Jello spot from a 1939 Benny show. It’s sarcasm and unexpected (and violent) twist ending make me feel better about the billing discrepancy between Benny and his loathsome sponsor.


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