DUSTIN HOFFMAN SHILLS FOR VOLKSWAGEN

The VW Fastback Sedan–a car you simply never see on the road anymore–received a big boost when newly famous star of ‘The Graduate’ Dustin Hoffman became the car’s key pitchman. Hoffman is still so close to his ‘Graduate’ persona that watching the commercial makes it seem like Benjamin Braddock found a career in commercials shortly after running off with Elaine Robinson. People may still love the Bug…some prize the VW bus…but no one I’ve ever come across has evinced anything remotely nostalgic for the VW Fastback Sedan. I wonder if Hoffman still has the one they no doubt gave him for free as an inducement to do this commercial…

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