GRAPE NUTS; EUELL GIBBONS MEETS…JIMMY BRESLIN?

Behold the magical cereal known as ‘Grape Nuts’. I’m a fan but must admit to understanding why the nutty, fiber-heavy, kind of weird/bitter and hard to chew and swallow cereal is not for everyone. As an acquired taste it’s attracted wildly disparate fans and who could be more wildly disparate than Southwestern food naturalist Euell Gibbons and New York City columnist/author Jimmy Breslin. Both took their turns as spokesmen for the cereal and one wonders about the choices; Gibbons advocated eating strange plants, inedible bark from trees, twigs, forest brush, pine needles etc. Is that someone whose advice you want to take as to your morning repast? Breslin is another odd choice. One would assume that a fat, drunk, chain-smoking New York City loudmouth would be as likely to be caught eating a bowl of dense fiber than Gibbons would be caught swigging from a paper-bag wrapped bottle of Fleishman’s Vodka. Not for nothin’, but Gibbons the health-food advocate died at 64 while Breslin, the loutish health abuser lived to 88. Above is the Gibbons pitch. Below is Breslin’s moment. I’ll close with a Johnny Carson joke circa 1974 about Gibbons: “Mary Tyler Moore needs another Emmy like Euell Gibbons needs prunes…”

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