Royal Crown Cola was invented in the early 1900s as a result of a Georgia based general store owner having a dispute with Coca-Cola over…well, read the Wikipedia article if you’re really interested. My interest has to do with the storylines of RC Cola–as it had been renamed during a mid-century rebranding campaign–commercials. The mini-stories include a stock car racing drama, a tale of a man who walks off his job without notice because he’s bought himself a store in a remote countrified setting and seeks to start a new, simpler life and several others that have stuck with me since seeing them on TV in the 1970s. The theme song sticks with you as well–‘Me and My R.C.’ personifies a middle-class tough guy, fun loving, freedom-seeking he-man ethos. And the women are usually blondes. As for the soda, I don’t recall ever drinking it. So one could say that the ads produced mixed results; one the one hand I remember them decades later, on the other hand I never bought the product.