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Movies 'Til Dawn BLOG

THE ‘FRESCA’ THING

https://www.youtube.com/watch?v=cWt3Mi1YAcshttps://www.youtube.com/watch?v=PluLAxa3u2A Continuing our look at commercials for old soda brands–yesterday we watched some RC Cola ads–today lets focus on Fresca. Above are two commercials from the 1960s. In the first, the idea was to show icy, snowy weather environments in order to invoke Fresca’s icy, snowy refreshing taste. Was this

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March 19, 2025 No Comments

‘SHASTA’–THE FORGOTTEN COLA

Above are two marvelously elaborate one-minute TV spots for Shasta Colas. Both are period pieces that reference silent comedy filmmaking –and both are elaborately conceived (especially the first) and beautifully executed. Which is quite the opposite of the product they’re shilling for. Shasta was (and still is) a quite dreadful

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January 10, 2025 No Comments

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